Success Stories

Explore our case studies showcasing how we tackled complex marketing challenges and delivered outstanding results for our clients.

Case Study: Restoring and Enhancing Search Visibility for a Leading Sports Brand

The Challenge:

A globally recognized sports brand, a leader in their industry, faced a major crisis—they had virtually disappeared from search engine results after a website redesign. Despite being “THE” brand in their space, their online visibility didn’t reflect their dominance. Their search traffic had plummeted, affecting their ability to reach key audiences and maintain their market leadership.

The company reached out to me, understanding that restoring their online presence was mission-critical. What they didn’t realize at first was that the problem ran deeper than just technical SEO fixes. It required a full-scale strategic transformation to sustain long-term search success.

The Strategy:

To tackle the issue and rebuild their search dominance, I implemented a comprehensive plan with these key steps:

1. Diagnose the Problem and Educate Stakeholders:

I conducted a thorough site audit and identified why the redesign had devastated their search rankings. Carefully explaining the causes to the leadership team was crucial—not just to resolve the immediate crisis but to prevent similar mistakes in the future. It required a delicate balance of delivering technical feedback without finger-pointing.

2. Implement Immediate Fixes for Quick Wins:

I outlined specific, actionable steps to address critical issues on the new website, such as fixing broken links, optimizing key pages, addressing metadata gaps, and improving overall site structure. These quick wins helped stabilize their presence and stop further ranking losses.

3. Create a Search-First Content Strategy:

I collaborated with their marketing team to overhaul their content calendar, ensuring that future content aligned with Google’s search priorities. This included integrating high-value keywords, creating search-optimized landing pages, and prioritizing evergreen content.

4. Retrofit the Website for Long-Term SEO Compliance:

A complete SEO overhaul was necessary to retrofit the site for Google’s evolving algorithms. We optimized technical elements, including mobile responsiveness, page speed, crawlability, and schema markup, to meet modern SEO standards and improve search engine communication.

5. Establish Real-Time Search Performance Reporting:

I developed a search presence reporting system to measure baseline visibility and track progress over time. With detailed reports, the company could monitor their search penetration and adapt strategies as needed.

6. Build a Culture of Search Awareness Across Teams:

One of the biggest shifts involved educating stakeholders across marketing, content, and development teams. Being a market leader wasn’t enough—they needed to actively communicate their expertise to search engines. This cultural change empowered them to prioritize search visibility in all marketing efforts.

7. Integrate and Align Multiple Brand Websites:

The company’s 15 separate brand websites were fragmented and disconnected, diluting their overall search authority. I developed a strategy to interlink and unify these sites, creating a cohesive digital presence and strengthening their domain authority. This step required extensive collaboration among internal teams and external vendors.

The Results:

•Rapid Recovery of Search Visibility: Within months, the brand regained its top positions in search rankings for key industry terms.

•Sustainable Growth: The SEO improvements weren’t just temporary fixes—they built a long-term foundation for continued growth.

•Enhanced Collaboration: By aligning all brand websites and marketing efforts, the company presented a unified front online, amplifying their visibility and authority.

•Cultural Shift: The organization embraced a search-first mindset, making SEO a core part of their marketing DNA.

The Long-Term Impact:

This project spanned over seven years and multiple acquisitions, requiring continuous training and adaptation as the company grew. Their regained search dominance became a key competitive advantage, but sustaining it required diligence to avoid repeating past mistakes. That’s where my role remained critical—ensuring they stayed on track with ongoing optimization and search-focused strategies.

If your brand is facing visibility challenges or preparing for a digital transformation, let’s chat about how I can help you achieve measurable, lasting results.

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