According to eMarketer a joint study by Shop.org, comScore and Social Shopping Labs, revealed that more than half of Facebook users have reached a retailer’s website from its Facebook page. Facebook has become the most popular social media outlet amongst online buyers. Compete discovered that the number of online buyers using retailers’ Facebook pages increased 3 percentage points over the previous year, bumping blogs, forums and review sites to second place. Additionally, a third of respondents “like” six or more retailers or consumer products companies on Facebook.
You can view more about the report at eMarketer
Facebook Pages Attract Online Shoppers to Retailer Sales and Promotions – Report from CompetePulse