One of the on-going themes and challenges I hear from my clients is how do you write a blog post that drives traffic. There is an underlying sense of frustration by many corporate bloggers that they are writing blog posts that are rarely read. Add to this list the pressure from corporate management to …
Read more »According to eMarketer a joint study by Shop.org, comScore and Social Shopping Labs, revealed that more than half of Facebook users have reached a retailer’s website from its Facebook page. Facebook has become the most popular social media outlet amongst online buyers. Compete discovered that the number of online buyers using retailers’ Facebook pages increased …
Read more »Lady Gaga’s Innovative Use of Social Media Lady Gaga, who has already proven to be one of the most innovative and influential superstars of recent generations, has recently been at the forefront of yet another wave of change, this time in the area of social media. With the release of her new album “Edge of …
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