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Insights into ways to write more effective social media updates and blog posts.One of the on-going themes and challenges I hear from my clients is how do you write a blog post that drives traffic.  There is an underlying sense of frustration by many corporate bloggers that they are writing blog posts that are rarely …

According to eMarketer a joint study by Shop.org, comScore and Social Shopping Labs, revealed that more than half of Facebook users have reached a retailer’s website from its Facebook page.   Facebook has become the most popular social media outlet amongst online buyers.  Compete discovered that the number of online buyers using retailers’ Facebook pages increased …

Achieving success in difficult times can be overwhelming.  The economy’s poor state, international competition, and constant technological advances make building a successful career more difficult than ever for those just beginning their professional life.   Like me, you may be wondering, “How can I build an innovative, successful business, when so many people are struggling simply …

According to a June 2011 social media study from Performics and ROI Research, nearly 60 percent of respondents said that LinkedIn is their most important social network account (complete report).  The study went on to say that half of those with active LInkedIn accounts visited the site at least once a weekly and twenty percent …

According to a survey from Webs.com more and more small to medium sized businesses are flocking to social media as a way to grow their business and communicate with existing clients.  Here are a few of the primary takeaways. 69% of small business owners use social media More than 89% are using Facebook 77,5% plan …

Lady Gaga’s Innovative Use of Social Media Lady Gaga, who has already proven to be one of the most innovative and influential superstars of recent generations, has recently been at the forefront of yet another wave of change, this time in the area of social media.  With the release of her new album “Edge of …

With the potential integration with YouTube, Product Search, and the Android Market this could be a game changer. The true value proposition with Google +1 is the ability to measure engagement. You can read the complete post at Google +1 Integration.

Thanks to a report titled Lead Response Management Study from the Kellogg School of Management and presented by David Elkington, CEO of Insidesales.com and James Oldroyd, PHD Professor at M.I.T. Here are the facts.  Wednesdays and Thursdays are the best days to call in order to contact (by 49.7% over the worst day) and qualify …

A common question amongt website and marketing managers is what is the most effective way to benchmark website traffic. Typically we have these discussions while we’re helping a company formulate their key performance indicators, but it is also something we need to revisit and reassess especially when considering the impact of social media. Contrary to …